Where Manufacturing Matters

What I Learned at Yesterday’s Seminar

Posted by Julie King on Feb 12, 2016 12:07:46 PM

Supercharge Your Website and Fill Your Sales Funnel
David Walker

Your website never sleeps, and it’s the number one place where people can find your business. And as we change our products, markets, and abilities – shouldn’t those changes bring customers back to our website again and again? So why don’t we pay more attention and resources to our websites?

David Walker of Stevens Strategic Communications gave me a lot to think about to improve my website performance and ranking on the major search engines. First he challenged us to look at our bounce rate – are people staying on a page for 3 seconds or less, or only looking at one page on the site? If so then here is a quick list of 10 things to do to make your website more user friendly.

  1. Use responsive design – 60 % of internet traffic is mobile today
  2. Install Google Analytics – analyze your landing pages and fix your poor performing pages
  3. Pick one social media channel and do it really well. 20% of your search engine ranking is based on social media today
  4. Use video to tell your story – YouTube is the 2nd largest search engine in the world, plus do people want to read about your new machine or see it in action!
  5. Refresh content regularly – change photos, add news items, revise pricing – any changes will help score higher placement on important search pages
  6. If you use a Content Management System (CMS) – let others help you edit daily
  7. Use professional photography, not stock photos that look like everyone else
  8. Have a few quality landing pages (over quantity) – do you have great Call to Action, leads capture page, good privacy policy, etc.
  9. Look at your competitors’ pages and even grade your competition to take advantage of your competitors’ weaknesses.

And #10. UX stands for user experience. 50% of potential sales are lost because a customer can’t find the information they need. There are free internet tools like YSLOW and Google page speed that will help you find pages with poor performance. Dave’s best advice, in my opinion, is to ask someone who doesn’t know your business and ask them to find a specific part or service. If it takes them more than 3 clicks or longer than15 seconds, then you have some work to do!

Topics: Sales and Marketing, Seminar Series, Website Performance

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