Where Manufacturing Matters

A Moveable Marketing Feast                             WIRE-Net’s Marketing Roundtable Series

Posted by Julie King on Sep 8, 2016 3:01:31 PM

First of all, Platform Brew Co. on Lorain Road rocks! What a great location to open our first Marketing Roundtable – getting to know each other over some good tasting craft beers. But the ambience took a back seat to the amount of marketing knowledge, curiosity to learn, and new friendships generated by the peer group representing eight WIRE-Net member companies.

"Generationally, manufacturing is at the tipping point.  Marketing has huge potential for third generation owners and new owners looking to grow their business.”                          Craig Coffey, U.S. Marketing Communications Manager for Lincoln Electric

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Topics: Lead Generation, Inbound Marketing, Social Media, Digital Marketing, Marketing Roundtable, Content Strategy

What I Learned About SEO and Inbound Marketing

Posted by Julie King on May 23, 2016 12:50:44 PM

People search the internet for basically three things: 1. To Solve Problems, 2. Find/Purchase Items, and 3. To Be Entertained. The best inbound marketing sites should do all three. During Friday's growth workshop we learned how to build a roadmap for each of our products to attract more target customers.

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Topics: Accelerate Cleveland Manufacturing, Lead Generation, Inbound Marketing, SEO, Manufacturing, Social Media, Website Design, Mobile, Online Brand Strategy, Growth Workshop, SlewPro

Getting the Most Out of LinkedIn Groups

Posted by Allison Miller on Mar 7, 2016 11:20:48 AM

This article has been reprinted from Crain’s Cleveland Business, How manufacturers can get the most out of LinkedIn Groups, written by WIRE-Net member Allison Miller of Felber PR & Marketing.

Relationship-building is essential in the manufacturing sales process, and LinkedIn has opened the door for people to connect with countless business contacts around the globe in an instant.

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Topics: Felber PR & Marketing, Social Media, Networking

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