Where Manufacturing Matters

What I Learned About SEO and Inbound Marketing

Posted by Julie King on May 23, 2016 12:50:44 PM

People search the internet for basically three things: 1. To Solve Problems, 2. Find/Purchase Items, and 3. To Be Entertained. The best inbound marketing sites should do all three. During Friday's growth workshop we learned how to build a roadmap for each of our products to attract more target customers.

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Topics: Accelerate Cleveland Manufacturing, Lead Generation, Inbound Marketing, SEO, Manufacturing, Social Media, Website Design, Mobile, Online Brand Strategy, Growth Workshop, SlewPro

Changes in the Industrial Buying Process - Are you “done talking” before the conversation starts?

Posted by Dan Martello on Jun 12, 2015 10:00:00 AM

In the not too distant past, your customer came to you knowing nothing except that you might be able to fulfill a desired need. This process required hand holding throughout the conversation, detailing every aspect of the product or service they were planning to purchase. Information (and the dialog) was controlled as a function of your direct sales efforts. Fast-forward to today’s digital age

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Topics: Accelerate Cleveland Manufacturing, Inbound Marketing, Marketing Automation, SEO, Sales and Marketing

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