People search the internet for basically three things: 1. To Solve Problems, 2. Find/Purchase Items, and 3. To Be Entertained. The best inbound marketing sites should do all three. During Friday's growth workshop we learned how to build a roadmap for each of our products to attract more target customers.
In the not too distant past, your customer came to you knowing nothing except that you might be able to fulfill a desired need. This process required hand holding throughout the conversation, detailing every aspect of the product or service they were planning to purchase. Information (and the dialog) was controlled as a function of your direct sales efforts. Fast-forward to today’s digital age