Where Manufacturing Matters

3 Key Steps to Successfully Developing a Digital Marketing Roadmap

Posted by Dan Konstantinovsky on Dec 13, 2016 1:19:17 PM

According to the latest PwC Manufacturing Barometer report, only 28 percent of industrial manufacturers are near capacity, 11 points lower than a year ago. And with today's industrial buyers completing nearly 60% of their buying journey before contacting a supplier, reaching new prospects can be more challenging than ever. Having a defined digital marketing roadmap that's integrated into the overall marketing plan is critical to targeting and accelerating customers through the sales cycle. To help, here are 3 key steps to help guide your marketing efforts:

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Topics: Marketing, Digital Marketing, RH Blake

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