Where Manufacturing Matters

Changes in the Industrial Buying Process - Are you “done talking” before the conversation starts?

Posted by Dan Martello on Jun 12, 2015 10:00:00 AM

In the not too distant past, your customer came to you knowing nothing except that you might be able to fulfill a desired need. This process required hand holding throughout the conversation, detailing every aspect of the product or service they were planning to purchase. Information (and the dialog) was controlled as a function of your direct sales efforts. Fast-forward to today’s digital age

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Topics: Accelerate Cleveland Manufacturing, Inbound Marketing, Marketing Automation, SEO, Sales and Marketing

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