Where Manufacturing Matters

SEO Alone Isn't Enough

Posted by Dan Konstantinovsky on Oct 17, 2017 10:28:44 AM

Best Practices for Manufacturers Looking to Grow in 2018

With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy.

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Topics: Marketing, Inbound Marketing, SEO, Digital Marketing, Content Marketing

3 Key Steps to Successfully Developing a Digital Marketing Roadmap

Posted by Dan Konstantinovsky on Dec 13, 2016 1:19:17 PM

According to the latest PwC Manufacturing Barometer report, only 28 percent of industrial manufacturers are near capacity, 11 points lower than a year ago. And with today's industrial buyers completing nearly 60% of their buying journey before contacting a supplier, reaching new prospects can be more challenging than ever. Having a defined digital marketing roadmap that's integrated into the overall marketing plan is critical to targeting and accelerating customers through the sales cycle. To help, here are 3 key steps to help guide your marketing efforts:

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Topics: Marketing, Digital Marketing, RH Blake

WIRE-Net Launches Manufacturing Matters Blog and New Social Channels

Posted by Kristen Pekarek on Apr 17, 2015 10:17:00 AM

WIRE-Net has launched its Manufacturing Matters Blog, and created NEW company pages on the social networks, Facebook and Google+. Sign up to receive updates by entering your email on this or any blog page.

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Topics: News, Marketing

Can B2B Manufacturing Companies be Successful in Inbound Marketing?

Posted by Chris Peer on Jan 16, 2015 9:00:00 AM

As an inbound marketer, I often get asked if inbound lead generation and lead nurturing works for B2B companies. There seems to be a belief that business-to-business companies fall into a black hole when it comes to marketing. It is simply not true.

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Topics: News, Manufacturing Events, Accelerate Cleveland Manufacturing, Lead Generation, Marketing, Inbound Marketing, Business Growth, SyncShow

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