Where Manufacturing Matters

SEO Alone Isn't Enough

Posted by Dan Konstantinovsky on Oct 17, 2017 10:28:44 AM

Best Practices for Manufacturers Looking to Grow in 2018

With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy.

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Topics: Marketing, Inbound Marketing, SEO, Digital Marketing, Content Marketing

Managing the Probability of Your Pipeline

Posted by Timothy Nevin on May 17, 2017 9:36:00 AM

Vetting your pipeline is a game of chance; it’s taking the time and energy to figure out which leads have a higher probability of turning into sales than others. So how do you calculate this probability, and thus confidently forecast your monthly, quarterly, and annual sales? Well, you have to start by understanding all of the variables that go into developing your pipeline. You have an existing customer base with the potential to place new orders, and you have an existing pipeline of customers in the current markets that you serve, but there are countless potential customers you might not even know about yet, and even if you do know of them, you might not have the necessary information to reach out to them in a meaningful way that will earn their trust and ultimately their business. Outside of the number of prospect customers, you also have to consider the size, variation, and time commitment of each potential order.

Now, although this may seem daunting at a high level, there are solutions.

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Topics: Inbound Marketing, Sales Pipeline

A Moveable Marketing Feast                             WIRE-Net’s Marketing Roundtable Series

Posted by Julie King on Sep 8, 2016 3:01:31 PM

First of all, Platform Brew Co. on Lorain Road rocks! What a great location to open our first Marketing Roundtable – getting to know each other over some good tasting craft beers. But the ambience took a back seat to the amount of marketing knowledge, curiosity to learn, and new friendships generated by the peer group representing eight WIRE-Net member companies.

"Generationally, manufacturing is at the tipping point.  Marketing has huge potential for third generation owners and new owners looking to grow their business.”                          Craig Coffey, U.S. Marketing Communications Manager for Lincoln Electric

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Topics: Lead Generation, Inbound Marketing, Social Media, Digital Marketing, Marketing Roundtable, Content Strategy

What I Learned About SEO and Inbound Marketing

Posted by Julie King on May 23, 2016 12:50:44 PM

People search the internet for basically three things: 1. To Solve Problems, 2. Find/Purchase Items, and 3. To Be Entertained. The best inbound marketing sites should do all three. During Friday's growth workshop we learned how to build a roadmap for each of our products to attract more target customers.

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Topics: Accelerate Cleveland Manufacturing, Lead Generation, Inbound Marketing, SEO, Manufacturing, Social Media, Website Design, Mobile, Online Brand Strategy, Growth Workshop, SlewPro

Changes in the Industrial Buying Process - Are you “done talking” before the conversation starts?

Posted by Dan Martello on Jun 12, 2015 10:00:00 AM

In the not too distant past, your customer came to you knowing nothing except that you might be able to fulfill a desired need. This process required hand holding throughout the conversation, detailing every aspect of the product or service they were planning to purchase. Information (and the dialog) was controlled as a function of your direct sales efforts. Fast-forward to today’s digital age

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Topics: Accelerate Cleveland Manufacturing, Inbound Marketing, Marketing Automation, SEO, Sales and Marketing

Can B2B Manufacturing Companies be Successful in Inbound Marketing?

Posted by Chris Peer on Jan 16, 2015 9:00:00 AM

As an inbound marketer, I often get asked if inbound lead generation and lead nurturing works for B2B companies. There seems to be a belief that business-to-business companies fall into a black hole when it comes to marketing. It is simply not true.

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Topics: News, Manufacturing Events, Accelerate Cleveland Manufacturing, Lead Generation, Marketing, Inbound Marketing, Business Growth, SyncShow

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