Networking is essential for growing your personal and professional brand. Networking is a competency and a process that needs to be honed and crafted in order to be successful. Although it seems "second nature" to many, the most successful business people have a good amount of strategy behind their networking process.
Relationship-building is essential in the manufacturing sales process, and LinkedIn has opened the door for people to connect with countless business contacts around the globe in an instant.
Let’s be honest: the typical customer of a manufacturer isn’t the most social media savvy person on the internet. Still, we know that social media is a necessary part of the modern business world, but it is really worth all the hype?