The average web user’s attention span gets shorter every day. People don’t want to spend hours sifting through a website to find the information they need; they want it as soon as the page loads. To keep up with the times businesses have drastically changed how they develop their websites.
Best Practices for Manufacturers Looking to Grow in 2018
With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy.
According to the latest PwC Manufacturing Barometer report, only 28 percent of industrial manufacturers are near capacity, 11 points lower than a year ago. And with today's industrial buyers completing nearly 60% of their buying journey before contacting a supplier, reaching new prospects can be more challenging than ever. Having a defined digital marketing roadmap that's integrated into the overall marketing plan is critical to targeting and accelerating customers through the sales cycle. To help, here are 3 key steps to help guide your marketing efforts:
First of all, Platform Brew Co. on Lorain Road rocks! What a great location to open our first Marketing Roundtable – getting to know each other over some good tasting craft beers. But the ambience took a back seat to the amount of marketing knowledge, curiosity to learn, and new friendships generated by the peer group representing eight WIRE-Net member companies.
"Generationally, manufacturing is at the tipping point. Marketing has huge potential for third generation owners and new owners looking to grow their business.” Craig Coffey, U.S. Marketing Communications Manager for Lincoln Electric