Where Manufacturing Matters

SEO Alone Isn't Enough

Posted by Dan Konstantinovsky on Oct 17, 2017 10:28:44 AM

Best Practices for Manufacturers Looking to Grow in 2018

With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy.

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Topics: Marketing, Inbound Marketing, SEO, Digital Marketing, Content Marketing

3 Key Steps to Successfully Developing a Digital Marketing Roadmap

Posted by Dan Konstantinovsky on Dec 13, 2016 1:19:17 PM

According to the latest PwC Manufacturing Barometer report, only 28 percent of industrial manufacturers are near capacity, 11 points lower than a year ago. And with today's industrial buyers completing nearly 60% of their buying journey before contacting a supplier, reaching new prospects can be more challenging than ever. Having a defined digital marketing roadmap that's integrated into the overall marketing plan is critical to targeting and accelerating customers through the sales cycle. To help, here are 3 key steps to help guide your marketing efforts:

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Topics: Marketing, Digital Marketing, RH Blake

A Moveable Marketing Feast                             WIRE-Net’s Marketing Roundtable Series

Posted by Julie King on Sep 8, 2016 3:01:31 PM

First of all, Platform Brew Co. on Lorain Road rocks! What a great location to open our first Marketing Roundtable – getting to know each other over some good tasting craft beers. But the ambience took a back seat to the amount of marketing knowledge, curiosity to learn, and new friendships generated by the peer group representing eight WIRE-Net member companies.

"Generationally, manufacturing is at the tipping point.  Marketing has huge potential for third generation owners and new owners looking to grow their business.”                          Craig Coffey, U.S. Marketing Communications Manager for Lincoln Electric

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Topics: Lead Generation, Inbound Marketing, Social Media, Digital Marketing, Marketing Roundtable, Content Strategy

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