Where Manufacturing Matters

Dan Konstantinovsky

Dan Konstantinovsky is responsible for business development at RH Blake – a leading B2B marketing agency with more than 30 years of experience driving leads, margin expansion and sales growth for the following key markets: Industrial Manufacturing Sold through Distribution; Power Generation; Air Pollution Control; and Complex Engineered Solutions.
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3 Key Steps to Successfully Developing a Digital Marketing Roadmap

Posted by Dan Konstantinovsky on Dec 13, 2016 1:19:17 PM

According to the latest PwC Manufacturing Barometer report, only 28 percent of industrial manufacturers are near capacity, 11 points lower than a year ago. And with today's industrial buyers completing nearly 60% of their buying journey before contacting a supplier, reaching new prospects can be more challenging than ever. Having a defined digital marketing roadmap that's integrated into the overall marketing plan is critical to targeting and accelerating customers through the sales cycle. To help, here are 3 key steps to help guide your marketing efforts:

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Topics: Marketing, Digital Marketing, RH Blake

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